Atlas Global Solutions
The marketing team was juggling one-off templates, inconsistent UTM patterns, and manual list pulls. Errors reached sales as duplicate leads and mis-tagged opportunities. We built a marketing operations layer: reusable email and landing modules, journey documentation, and automated checks before launch—so campaigns ship faster with cleaner handoffs to CRM.
Discovery through rollout: 12 weeks
Marketo · ActiveCampaign · ESP integration · GA4
We defined naming conventions, approval checkpoints, and test inboxes. Program templates encoded brand, legal footers, and tracking parameters. Webhooks synchronized engagement signals to the CRM in near real time so SDRs could act while intent was fresh.
Template library · Journey maps · QA checklist
Batch & triggered programs · Snippet architecture · Sandbox testing