Atlas Global Solutions

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Marketing ops & campaign execution

AI Solutions · Marketing Automation · CRM Integration · Custom Web & Mobile · Full Stack

CASE REVIEW

The marketing team was juggling one-off templates, inconsistent UTM patterns, and manual list pulls. Errors reached sales as duplicate leads and mis-tagged opportunities. We built a marketing operations layer: reusable email and landing modules, journey documentation, and automated checks before launch—so campaigns ship faster with cleaner handoffs to CRM.

CASE TIMELINE

Discovery through rollout: 12 weeks

STACK

Marketo · ActiveCampaign · ESP integration · GA4

EXECUTION & GOVERNANCE

We defined naming conventions, approval checkpoints, and test inboxes. Program templates encoded brand, legal footers, and tracking parameters. Webhooks synchronized engagement signals to the CRM in near real time so SDRs could act while intent was fresh.

OPERATIONS

Template library · Journey maps · QA checklist

DELIVERY

Batch & triggered programs · Snippet architecture · Sandbox testing

Outcome: shorter cycle time, fewer launch defects