Atlas Global Solutions
Atlas Global Solutions
MQL volume looked healthy, but sales complained about quality and slow follow-up. Scoring was opaque and lifecycle stages did not match how reps actually worked. We rebuilt the model with transparent rules, decay for stale engagement, and automated tasks when thresholds were met—paired with SLA reporting for managers.
Discovery through rollout: 11 weeks
Pardot · Salesforce · Custom scoring service (where needed)
We separated fit, intent, and engagement signals. Routing logic respected territories and capacity. Feedback loops let marketing tune weights using closed-won outcomes instead of guesses.
Negative scoring · Recency decay · Disqualify reasons
Task templates · Slack/email alerts · SLA dashboards